Nike and adidas Invest in 3D Printing for Custom Shoe Design

(Last Updated On: April 3, 2017)

Plenty of industries are experimenting with 3D printing and what it might mean for their own futures. Will consumers go out to eat in the future or simply print out a nice burger to order with a side of fries? Only time will tell.

Nike, for one, sees the new technology as a potentially big boost to the bottom line. The company, which has a long history of investing in innovation, told investors Wednesday that it expects to have $50 billion in revenue by 2020, according to USA Today. (That’s about $20 billion more than its last full fiscal year, by the way.) A sliver of that may come from 3D printing by that point, but the technology is expected to allow that piece of the pie to grow.

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