Introducing Concepts & New Balance ‘Made in USA’ 998 “Grand Tourer”

(Last Updated On: April 3, 2017)

New Balance and Concepts return to join forces for the release of the limited edition their 998 “Grand Tourer.” Launching December 26 at Concepts Cambridge, Concepts New York, and a Concepts pop-up shop at Period Correct Atelier in Coasta Mesa, CA.


Continuing Concepts luxury-themed New Balance Made in USA styles, the “Grand Tourer” takes inspiration from a grand tourer, a performance and luxury automobile capable of high speeds and long-distance driving. These cars were built not only for function, but with the intent of driving distances in comfort and style.


The Grand Tourer evokes these automobiles with a full premium pig suede upper with perforated suede details on the vamp and a leather ‘N’ logo with reflective underlay. A color palette of grey, off-white, sea green and red are taken form European road maps, race stickers and premium car interiors.

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