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Nike and adidas Invest in 3D Printing for Custom Shoe Design

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Plenty of industries are experimenting with 3D printing and what it might mean for their own futures. Will consumers go out to eat in the future or simply print out a nice burger to order with a side of fries? Only time will tell.

Nike, for one, sees the new technology as a potentially big boost to the bottom line. The company, which has a long history of investing in innovation, told investors Wednesday that it expects to have $50 billion in revenue by 2020, according to USA Today. (That’s about $20 billion more than its last full fiscal year, by the way.) A sliver of that may come from 3D printing by that point, but the technology is expected to allow that piece of the pie to grow.

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