Introducing Concepts & New Balance ‘Made in USA’ 998 “Grand Tourer”

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New Balance and Concepts return to join forces for the release of the limited edition their 998 “Grand Tourer.” Launching December 26 at Concepts Cambridge, Concepts New York, www.cncpts.com and a Concepts pop-up shop at Period Correct Atelier in Coasta Mesa, CA.


Continuing Concepts luxury-themed New Balance Made in USA styles, the “Grand Tourer” takes inspiration from a grand tourer, a performance and luxury automobile capable of high speeds and long-distance driving. These cars were built not only for function, but with the intent of driving distances in comfort and style.


The Grand Tourer evokes these automobiles with a full premium pig suede upper with perforated suede details on the vamp and a leather ‘N’ logo with reflective underlay. A color palette of grey, off-white, sea green and red are taken form European road maps, race stickers and premium car interiors.

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