http://www.limitemagazine.com Your online guide to lifestyle Sun, 29 Jan 2012 14:00:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.limitemagazine.com/guide-into-2010-denham/comment-page-1/#comment-12625 Guide Into 2010: Fashion | Limité Magazine Tue, 24 Nov 2009 15:50:07 +0000 http://www.limitemagazine.com/?page_id=16468#comment-12625 [...] Denham’s resume is quite impressive as he discovered his passion for denim as the protégé of Joe Casely-Hayford, designing rock star jeans for U2.  He later moved on to be the Product Manager of the Italian brand Pepe Jeans. In the spring of 2009 Jason Denham launched his own premium collection based on his aesthetic take on the ancient fabric. Prior to launching the line, Jason Denham was a collector of all things denim: he intensively studied the popular ancient traditional Japanese methods of weaving and dying with renowned denim guru “Hiro.” According to the DENHAM team, “The Japanese have the best understanding of true authentic denim. In the late 1960s, the big American weaving mills switched the production of denim to 58″ weaving looms instead of the traditional 29″ Selvedge looms. The reasons for this were fewer imperfections and less waste material. As such, the Japanese quickly bought all the American looms and started weaving true authentic denim in Japan.” continue reading [...] [...] Denham’s resume is quite impressive as he discovered his passion for denim as the protégé of Joe Casely-Hayford, designing rock star jeans for U2.  He later moved on to be the Product Manager of the Italian brand Pepe Jeans. In the spring of 2009 Jason Denham launched his own premium collection based on his aesthetic take on the ancient fabric. Prior to launching the line, Jason Denham was a collector of all things denim: he intensively studied the popular ancient traditional Japanese methods of weaving and dying with renowned denim guru “Hiro.” According to the DENHAM team, “The Japanese have the best understanding of true authentic denim. In the late 1960s, the big American weaving mills switched the production of denim to 58″ weaving looms instead of the traditional 29″ Selvedge looms. The reasons for this were fewer imperfections and less waste material. As such, the Japanese quickly bought all the American looms and started weaving true authentic denim in Japan.” continue reading [...]

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