To promote the BMW 1 Series in South Africa, digital agency iLogic projected an interactive racing game onto buildings and scaffolding’s in major cities over eight nights and let consumers take part in playing on the huge, 108 square meter screen. Promoters on the ground helped participants enter their Facebook details via a Galaxy Pad, used afterwards as a steering wheel to race with. Results were posted to the BMW1 Series fan page on Facebook, as well as the racer’s personal profile.

Veuve Clicquot officially launched today its multimedia, crowd-sourced platform, Wish You Were Here. This new platform is part of the luxury house’s expanded effort to centralize and showcase its 100+ global programs, events and initiatives. Wish You Were Here visually captures inspiring moments from around the world and celebrates the spirit and lifestyle of Veuve Clicquot through travel, fashion, food, sport and design, via photos and videos submitted by the brand, official contributors and the public.

Key Site Features:
- Infinite Wall: showcases all submissions and permits visitors to readily navigate and interact through liking, sharing and commenting on media.
- Contributors: features tastemakers from the worlds of art, design, fashion, travel and food, selected to contribute their own “Wish You Were Here” moments with the Clicquot community.
- Places / Events: navigable map allows visitors to search and view content tagged by location, and major events from around the world, such as the Veuve Clicquot Polo Classic, Milan Design Week and Yelloween. 40 cities are featured at launch, with more to come.
- Popular: features and highlights images receiving highest number of “favorites” on the site.

Signal Snowboards regular feature ‘Every Third Thursday’ sees the team put their design and engineering skills to the test by crafting a unique snowboard. In the past, they have made one with a paintball gun, one with a boombox, one that doubled as an electric guitar and one using LEGO. This time they celebrated Steve Jobs with an Apple-inspired snowboard. The iShred has an aluminum unibody with a cut-out illuminated Signal logo and space to slide in an iPad. Watch the video below to see them making the iShred, testing it out on the slopes and then using the iPad for a bit of FaceTime afterwards:

A|X Armani Exchange unveiled the grand finale to its year-long 20th anniversary celebration with the A|X VIDEOMIX – an interactive, create-your-own music video fashion show application, for the iPad and iPhone, that merges fashion and technology.

The A|X VIDEOMIX puts you in the director’s chair, allowing users to select their “run of show,” choosing from a selection of music tracks, backgrounds, A|X 20th Anniversary Collection looks and models including Alessandra Ambrosio, Marlon Teixeira, Francisco Lachowski, Milou Sluis and more. iPhone and iPad users will then be able to shop and share their A|X VIDEOMIX with friends via email and social networks. After the show has been viewed, users can “like,” comment and rate A|X VIDEOMIX creations, which will permit special access to behind the scenes videos, footage of models preparing for the show, and more.

To mark this special occasion, Mr. Giorgio Armani has created his own A|X VIDEOMIX, “SuperShow.” You can view it here.

Fashion seen in A|X VIDEOMIX will feature looks from the A|XX 20th Anniversary Fall Collection. The Fall Line will be available through October, then A|X VIDEOMIX will be updated to incorporate looks from the Armani Exchange holiday collection, with a special focus on gift giving for the holiday season.

Go to the iTunes App Store to download A|X VIDEOMIX.

Publishers, don’t start skimping on your iPad editions now. Magazine and newspaper apps’ quality seems to be the most important factor in their success with consumers, according to the first annual “The State of the App” report from McPheters & Company’s iMonitor service, drawing on iMonitor’s evaluations of 3,000 apps from publishers around the world.

Quality has a higher correlation with the magazine and newspaper-app revenue than a wide variety of other variables including price, subscription availability and audience demographics like age and income, the report says.

IMonitor gauges quality by rating how well apps work, whether they crash, how long they take to download, the presence of video or audio, design, navigability, interactivity, social-media capabilities and other factors. Apps’ total ratings also reflect the quality of the ads they carry.

Continue reading “What Matters Most in Magazine and Newspaper iPad Apps? Quality, Report Says” »

Sir Richard Branson aims to introduce a “green aviation fuel” on Virgin Atlantic aircraft within three years claiming “one of the most exciting developments of our lifetime and a major breakthrough in the war on carbon”.

His company hopes to help convert waste gases from industrial steel production into a jet propuslion that could ultimately account for nearly a fifth of the present annual global consumption of aviation fuel. A demonstration flight is planned within 12-18 months, the airline announced on Tuesday.

Continue reading “Virgin Atlantic Plans To Use Green Fuel” »

Bracketron announces the North American availability of the iRoom iDock, the first powered and motorized in-wall mounting solution for iPad on the market today. Available in portrait and landscape models, the iDock can be flush-mounted to seamlessly and stylishly integrate the iPad into any room. A patented motorized docking system opens and closes the iDock to securely store the iPad, and the dock also includes both power and composite audio internal connections. The mount’s faceplate (bezel) comes in three colors including brushed aluminum, piano black and opal white, or can be color customized so that the bezel perfectly matches your unique interior design. Compatible with both iPad and iPad 2.

Continue reading “Bracketron Releases the iRoom iDock” »

Analysts disagree about Apple’s intentions when it comes to capturing the vast prepaid (pay-as-you-go) market with the next iPhone. But there’s a simple clue that will tell you.

Continue reading “Will there be one or two iPhone 5s in September? Here’s how to tell” »

Incase announced yesterday that it will expand its product offering to include a new audio collection starting with a line of headphones to be released in Fall 2011. A complementary extension of the Incase product offering, the new headphones will reflect the brandʼs expertise in designing and developing products that provide enhanced mobility and user experiences. Employing an integrated development approach called Incase Soundesign, the audio collection reflects a synthesis of precision sound engineering and minimal design.

Continue reading “Incase Announces Audio Collection for Fall 2011” »

Apple’s new cloud service is coming this autumn, but what’s the point? Will it work on Windows, what happens to your storage … and other questions answered.

Continue reading “iCloud and iTunes Match: Everything We Know So Far” »