As part of its official Olympic sponsorship, Adidas has launched “Take the Stage”as an invitation to fans and Olympic Games visitors to “show us something with heart, something with passion and this slot could be yours.”
The campaign — which aims to give undiscovered talent (namely, 32 teenagers from London’s boroughs) the chance of a lifetime on the platform of a lifetime, at the London 2012 Summer Olympic Games — launched on April 7 on ITV1′s Britain’s Got Talent show.
The video at top features Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as TV comedian Keith Lemon and musician Example. The promo, created by Toronto-based agency Sid Lee, tells the story of overnight success going “from the top deck of the bus to the top of the charts.”
New York Skate Company, Shut who was founded in 1986 and remains NYC’s first skate company, collaborated with Saturdays NYC to deliver two limited skatedecks. The decks come either fully assembled with Ace Trucks, Shut wheels and Bones Abec 7 Bearings for $180, or on their own for $65. Available here.
Each one of us has a wild rabbit — that elusive motivation that drives us to succeed. That theme is the centerpiece of a big, beautiful new campaign for Hennessy from Droga5 New York.
With artfully directed television work by Johnny Green, the first of two commercials follows famed Filipino fighter and congressman Manny Pacquiao. Director Martin Scorsese and singer Erykah Badu are also featured in the integrated campaign.
The Pacquiao film was shot in Manila, featuring the fighter going through his regular pre-fight ritual, interspersed with shots of his fans crowding around televisions to cheer him on as he enters the ring. What’s his Wild Rabbit? Fighting the fight that really matters.
The campaign also includes a website, NeverStopNeverSettle.com, an immersive online journey through the world of Hennessy through a rabbit hole of sorts. Fans can learn about the motivations of these famous people, as well as share their own white rabbits and get access to Hennessy events.
The Wild Rabbit is a lore from Cognac, the French town where the drink comes from. Cognac is home to many rabbits, which are rarely seen, making them the driving force behind people’s successes. Or so the legend goes.
Watch two of the world’s biggest athletes go head-to-head in a battle of speed. On-court, Rafael Nadal’s supremacy is almost unrivaled. But against Cristiano Ronaldo and the new Mercurial Vapor VIII, he faces a challenge like never before.
English photographer Ben Watts has teamed up with 3×1 on a limited edition series of skateboard decks. Known for their bespoke denim, produced entirely in their New York Soho flagship store and atelier, 3×1 and Watts produced a series of decks, each featuring the picture of a top model. The line-up includes Jessica Hart (shown), Lake Bell, Elsa Hosk, Behati Prinsloo and Chanel Iman. All profits of the sale of the skateboard decks go to charity and are limited to 60 sets. Individual boards will be available on April 5th for $100. The sets you can already purchase online for 400 USD here.
After 5 qualifiers in the country, Red Bull Manny Mania defines the best skater in Argentina, who will represent the country in the international final, that will take place in New York.
On March 15, 2012, Austria’s Felix Baumgartner jumped out of a space capsule from an altitude of approximately 71,580 feet as the Red Bull Stratos project moved forward into the manned flight stage in New Mexico. The 42-year-old rode the space capsule attached to a giant helium balloon above the so-called “Armstrong Line.” The goal of the Red Bull Stratos project is to see Baumgartner attempt a record-breaking freefall from 120,000 feet this summer where he’ll potentially become the first man to go supersonic without the support of a vehicle.
California-based Almond, is a collaborative effort of friends who enjoy making things the old fashioned way. Every surfboard is hand shaped. So it comes as no surprise that they would create and prepare fellow surfers for the warmer days ahead of us.
They customized the Linus Roadster Classic to create the ideal Almond Summer Bicycle with cherry wood crate for carrying your items, a leather-wrapped top tube cover, a surfboard side-rack and Brooks b17 Saddle. To make things more interesting, if you purchase online you’ll only get the bike. The complete bike/surfboard version is available at their retail location in Newport Beach, or by special order.
