Dual Snowboards offer users an alternative recreational snow sport by providing them with the freedom to move around the snow in new ways. One of these short boards is worn on each foot and not connected to one another, allowing the wearer to move their legs independently.

Dual Snowboards can be ridden sideways like regular snowboards but they offer different possibilities for turning, jumping, sliding, and coming up with new tricks. The user can walk on different terrain without unlatching their bindings and can easily maneuver around obstacles. They are also compatible with all standard boots and bindings so they don’t require an extra set. Dual Snowboards’ CEO Scott Rickett explains more about them in the video below:

Jung von Matt Neckar and Nike Running, along with Stuttgart/GER, created a live chase with an online component. “Catch the Flash” asked Viennese residents to participate in a chase through dark alleys of Vienna. Participants had to chase 50 real runners wearing reflective Nike jackets. The runners were equipped with a GPS app so the chasers could track them online while trying to find them. The aim was to catch the runners using a camera flash which made the jackets shine to reveal the number printed on the back.

Founded in 2003, the Rob Dyrdek Foundation seeks to create and maintain healthy and sustainable communities by promoting and providing the inherent benefits of skateboarding to all facets of society. The Foundation assists municipalities and non-prots with the design, development, and construction of legal Skate Plazas as well as assists with the creation of community and educational programs that promote and encourage the sport of skateboarding.

For more information visit www.robdyrdekfoundation.org

A new breed of action sports film comes to life as Red Bull Media House, in association with Brain Farm Digital Cinema, present “The Art of FLIGHT,” a Curt Morgan film. The Art of Flight movie follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore as they dream up new global adventures and progress the sport of snowboarding to unimaginable levels.

Equal parts action and adventure mix with the inevitable drama encountered along the way. Two years in the making, “The Art of FLIGHT” gives iconic snowboarder Travis Rice and friends the opportunity to redefine what is possible in the mountains. Experience the highs, as new tricks are landed and new zones opened, alongside the lows, where avalanches, accidents and wrong-turns strike. For the first time, viewers are immersed in the sometimes successful, often trying quest to open up new, unexplored mountains in remote corners of the world.

For more information visit artofflightmovie.com.

Created for entry in the Oregon Manifest competition to build the greatest utility bike, Sizemore Bicycles’s 2011 entry places them at the top of the class in terms of utilitarian design. The most impressive feature happens to be the collapsible rack with a surface constructed from salvaged bamboo in the front of the frame, perfect for stacking up supplies of your choice. A Kensington cable look integrated into the frame creates a quick-lock system perfect for making a quick stop at the store. Coated in a weathered black finish with a hand-painted branding, the design keeps things productive and simple, perfect for a utility cycle.

Coca-Cola launched its marketing campaign yesterday for the London 2012 Olympics, introducing British music producer Mark Ronson as the creative spokesperson for a global effort called “Move to the Beat” that will bring together music, youth and sport.

At an event held in the new Olympic stadium in East London, Mr. Ronson was joined onstage by four of Coca-Cola’s five up-and-coming athlete ambassadors. Mr. Ronson is creating a music track that will tie together the whole marketing campaign around London 2012. He decided which Olympic events he thought created the most promising sounds, and Coca-Cola then found a young athlete from each of Mr. Ronson’s chosen events and sports to join the campaign and work as an ambassador for 2012.

Claudia Navarro, Coca-Cola’s Olympic marketing director, said that the 2012 campaign is very different from Coke’s effort at the 2008 Olympic Games in Beijing. She said, “Stories don’t live in one specific media. Last time, we made a TV commercial. This time we are telling stories. And mobile has an incredibly different role — it means there’s an interface with our stories any time, anywhere.”

Mother, London, is creating a global spot around a live performance of the song by Mr. Ronson and British singer Katy B this week in front of a select audience of 1,000, including students and the young athlete ambassadors.

Ms. Navarro said, “We are using London’s rich culture and diversity as a backdrop. We’ve partnered with Mark Ronson because he’s someone special — he’s a London icon who can bring our creative vision to life. The athletes only met for the first time yesterday, but already they are buddies and are tweeting each other.”

The Olympic campaign is in keeping with Coke’s efforts to reach young people with global music efforts.

Mr. Ronson has been traveling around the world, working closely with each of the five athletes to record them in training and pick up sounds to use in the new track. The song, still unnamed, will be released in March 2012.

The Olympic hopefuls — all young, confident and cool in the media spotlight — are from around the world: Darius Knight , 21, is a U.K. table-tennis player; Kseniya Vdovina, 24, is a Russian runner; David Oliver, 29, is a U.S. hurdler; and Dayyan Jaffer, 17, is an archer from Singapore. The fifth, 23-year-old Mexican taekwondo star Maria Espinoza, was absent.

Although Ms. Espinoza won a gold medal in Beijing, Ms. Navarro said, “The athletes weren’t chosen because they are gold medal hopefuls. They were chosen because of their smiles, the way they talk and because they are the right fit for Coca-Cola.”

At the launch event, Mr. Ronson played examples of sounds he has been collecting. As well as obvious noises like a table-tennis paddle and an arrow hitting its target, he has some more unusual ideas. Ms. Vdovina, for instance, obligingly ran on a treadmill until her heart was beating exactly 120 times per minute — the tempo of the song — so that the sound of her heart can be incorporated into the track.

Mr. Knight’s grunts, which Mr. Ronson said reminded him of James Brown, and Ms. Espinoza’s squeaks, also feature in the song. Coca-Cola is creating an hour-long documentary charting Mr. Ronson’s global journey to create the track.

Ms. Navarro said “We will make [the documentary] available to all our markets and they will put it on TV, cinema, web, wherever.”

As well as being released as a song, Mr. Ronson’s work will provide the soundtrack for TV commercials, campaigns on mobile and other digital platforms, and Coca-Cola events during the Olympic Games.

“I was flattered to be asked,” he said. “Coca-Cola has a great history of creating music, and everyone loves Coke. It was a no-brainer.”

Talking about her inspiration when writing the song, Katy B said, “I thought about how I feel when I’m in London with friends and family, or at a festival or in the park.”

Ms. Navarro said that the riots in London in August 2011 and Europe’s ongoing financial crisis don’t affect Coca-Cola’s Olympic plans. “If anything it’s made us more aware of the importance of the upbeat, optimistic message we are delivering,” she said, “and the importance of the games in bringing people together.”

Via Ad Age

Creators of the monumental 90′ high ramp, MegaRamp Events have become the leading action sports event producer. Since its debut in 2004 MegaRamp has transformed both skateboarding and BMX events, bringing the best athletes from around the world to skate on the most challenging and exciting ramp. This video piece takes a deeper look into the MegaRamp events production team and top MegaRamp skater Jake Brown. While on the ramp or on the go, the MegaRamp team uses the Windows Phone video camera to film skaters and review for critique, along with the Windows Phone SharePoint application to access, update, and share Office Word documents, schedules, and scorecards in real time.

DC and Ken Block present Gymkhana FOUR: The Hollywood Megamercial. GYM4 surpasses the high-production style of Gymkhana TWO with even more spectacular effects shot in the backlots of Universal Studios, California. Filmed over the course of five days, director Ben Conrad (Zombieland and 30 Seconds or Less) and his team at Logan deliver a Hollywood caliber production complete with pyrotechnics, massive stunts and a series of unbelievable tricks. Featuring robotic sharks, deranged zombies, and a hilarious cameo by the Epic Meal Time guys, Ken Block and his Hybrid FunctionHoon Vehicle (H.F.H.V.) bring the magic of Hollywood and gymkhana together.

In the final edit of the three-part “All Day Sessions” series from Gatorade, Nigel Sylvester and Ralphy Ramos head out to Bay Area, California to the sounds of Dom Kennedy featuring Big K.R.I.T. on “2 mph”. A long day of bombing hills, hitting up spots and a group ride around the city all lead to an exclusive performance by Dom Kennedy.

Keydren “Kee Kee” Clark finally gets his Team NIKE uniform as the 2-0 crew take on the young and hungry JTA squad. The Boys in Black face their first real test from their feisty Dyckman opponents, but Kee Kee comes through in the clutch with a couple of big shots to put JTA away. One of the team’s veteran leaders, Anthony “I Robot” Glover, and his wife, reflect on what was needed to pull out that victory. As Team NIKE improves to an undefeated 3-0 record, trouble begins to surface as a new heavyweight challenge appears in the horizon. Team Ooh Way looks to be another juggernaut squad; loaded with talent and even equipped with their own theme music.