In conjunction with the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in a program that includes original pieces of online content, a basketball tournament, and a Manhattan block party takeover.
The Five Borough ambassadors include rapper, songwriter and producer Theophillus London from Brooklyn; up and coming rapper Miss Banks from Harlem; Rapper and Young Money record artist Corey Gunz from the Bronx; Format, a BMX lifestyle store and crew led by Nigel Sylvester, from Queens; and from Staten Island— host of the longest running show on WSIA in New York, Emilio Sparks. Each ambassador will document his or her memories of growing up in each borough in unique pieces of content.
Prior to my trip in Argentina, I always longed to witness the excitement of a foreign country during a fútbol match yet along a World Cup match. On Tuesday June 22, 2010, Argentina and Greece faced off in the South Africa World Cup match. Arriving in Argentina that morning, I receive a note from our tour lead that we should settle in, meet for lunch and we were invited to watch the match. My heart pounded with excitement, the moment I desired had finally come. We trekked down to Caseros in downtown Buenos Aires, enjoyed “baby chicken”, drank their native beer, Quilmesand then we proceeded on our hunt for a local bar that would be watching the game. Unfortunately, we didn’t have any luck finding a local bar due to the fact that the majority of downtown Argentinians gathered at the San Martin Plaza to cheer on and support their beloved fútbol team. (more…)
In 2001, Founder and Director Brendt Barbur was compelled to start the Bicycle Film Festival after being hit by a bus while riding his bike in New York City. Instead of being deterred by this experience, it inspired him to create a festival that celebrates the bicycle through music, art, and film. Now in its tenth year the festival will be held in 37 cities worldwide and 300,000 people are expected to attend this year. For the second year, BFF Art Director Marco Mucig filmed the trailer and is supported by the soundtrack of Scuola Furano. The Bicycle Film Festival has been a major catalyst for the urban bike movement, one of the most powerful and culturally relevant forces of the last decade. The BFF is sure to carry this momentum into the next decade.
I love when the planet unites in celebrations such as the Olympics and World Cup, these moments of global unity and sportsmanship are what make these trying times disappear for a moment and glow on the different elements of culture and lifestyle.
Hands down, sports marketing and advertising are some of the best pieces of creative work that gets brought to our attention from triumphant NBA Finals commercials to the global push on FIFA ads. AdAge put together a list of five video spots that are bound to get you to watch a game or two… even if you don’t understand the sport.
No. 5: Puma: Love=Football
“Puma’s “Love Equals Football” campaign is a celebration of the sport in Africa, set to the tune of Gnarl Barkley’s “Going On.” The most-viewed spot for the campaign cuts between scenes of kids playing street soccer and the joy and insanity leading up to the big event. Fans paint themselves in preparation of a game, a young man dribbles a ball through a crowded market, and children play in a makeshift field inside an abandoned pool. For fans of the games, standout moments include a young boy’s slack-jawed expression at an older player’s in-stride rainbow kick, as well as the reckless post-game celebration of dozens of fans inside, outside, and on top of a moving truck. Suffice to say, “Love Equals Football” is a feel-good campaign for the game of soccer. It has so far racked up over half a million views since its launch in March.” (more…)
Skateboarding in New York City is a singular experience. It is impossible not to feel the magnitude of the landscape, and with the city in constant motion, skateboarding is both exhilarating and extremely dangerous. There is no right or wrong way to navigate this vast terrain. Only one thing is certain—the skaters and images produced in New York City are wholly unique. The shots in Full Bleed span 30 years, with contributions from over 40 photographers. This is the first-ever comprehensive overview of the one of the most diverse and rich skating locations in the world, bringing together legendary skaters and iconic photographers. Full Bleed featuring the work of: Giovanni Reda, Jessica Bard, Ivory Serra, Tobin Yelland, Miki Vuckovich, Thomas Campbell, Larry Clark, Ed Templeton, Jerry Hsu, Atiba Jefferson, Bryce Kanights, Angela Boatwright, Athena Currey, Kenneth Cappello, Charlie Samuels, Andy Kessler, Mike O’Meally, Sammy Glucksman, Allen Ying, and more. Retailing for $35 USD, the book can be purchased directly through powerHouse Books. (more…)
One of the few lifestyle and culture magazines I respect and love (aside from the site your currently viewing) is The Fader. Nike Sportswear and The Fader collaborating on collecting music from around the world. Starting on June 1, 2010, and stretching over the next several weeks leading up to the World Cup, The Fader will give you new music from all over the world via continental mixtapes made by top selectors, limited edition screen-printed posters inspired by football’s global reach, and, best of all, a special documentary series filmed in South Africa by The FADER crew as football fans deluge the country. While there, Nike Sportswearand The FADER will present a live music event on June 16 at Nike’s brand new Football Training Center in Soweto, featuring artists from all over Africa, that will also be streamed live on nikesportswear.com andthefader.com/pitchperfectso that all those who couldn’t make it to South Africa can feel like they did.
Love them or love to hate them, either way you love Nike.
Addressing investors earlier this month, Nike VP-Brand and Category Management Trevor Edwards declared that the marketer’s TV creative for June’s World Cup was “among the best we’ve ever done,” for their new campaign that indirectly promotes the upcoming World Cup.
Nike began making the Wieden & Kennedy, Amsterdam spot available today. The three-minute epic, dubbed “Write the Future,” was directed by Alejandro G. Inarritu (“21 Grams,” “Babel”) and stars soccer luminaries such as Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho, and also features cameos from the likes of Kobe Bryant, Roger Federer and Homer Simpson. The spot chronicles how individual moments in World Cup play can ripple globally.
We’re all aware of the recent happenings in Tiger Woods life and how the dark forces of media loves to dig deep and tries to bury someone once they are caught slipping. Yes, Tiger cheated on his wife and he deserves to face the consequences but leave that up to him and his life. We’ve witnessed countless acts of folks stepping out or being accused of acts that some may look down on and see sponsors that love to be your friend at one minute and then your foe the next.
Nike shows Tiger some love with their latest commercial spot with a voiceover from Earl Woods, Tiger’s late father asking him questions about responsibility. We wish Tiger continued success as one of the world’s best golfers and on his family matters. To all you big companies that turn your back on your clients when things hit the fan… DIE!
The Australian’s call it Walkabout, a chance to escape from the routine, heading into the empty wilderness to empty the body and soul of built up trash, they call it FLAT OUT. Using the simplest and cleanest form of transport, a Track bike. Four cyclists, meet at the Sydney Opera House in Australia, to embark on a journey into extreme terrain during dangerous summer conditions, riding a massive 1200km of road in only ten days to the city of Melbourne. (more…)
Congrats to the New Orleans Saints for playing a incredible game against the Indianapolis Colts claiming a victory with a score of 31 – 17. Besides the big game of the year, millions tune in to watch $1M+ commercials which make good water cooler conversations for those that don’t fully understand the game an for those that do. We’ve listed our favorite and worst commercials. Share your thoughts on your favorite and worst Super Bowl XLIV Commercials.
