When Vice magazine first started, all they cared about was sex, drugs, and rock ‘n roll. But they started traveling around the world, they got more into politics, culture, fashion, art, the environment. Basically, everything. And this is that — The Vice Guide To Everything. It’s their new MTV show about the absurdity of the modern condition: the most interesting people, news, sub-cultures and rituals on the planet. It’s the stuff you don’t get from the mainstream media but that you absolutely need to know — and won’t stop talking about.
This post is written by Melissa Graham, Account Director for Edelman in Toronto, Millennial and part of the Edelman 8095 global liaison network.
As Arathi mentioned in her post yesterday, 8-in-10 Millennials in our global survey told us that they have taken some form of action on behalf of the brands they trust and respect. Enabled and fueled by technology, our actions can instantly reach our network of friends and followers and shift perceptions in a powerful way. Whether it’s a positive experience or a customer service issue, we take to our social circles, online and offline, and start sharing, asking around for advice. We’ve been raised to share and consult in this way and most of our technology makes the process so painless and efficient, sometimes automating the process altogether, that it doesn’t make sense not to. Especially in Canada, a country of early adopters, with nearly half of the entire population on Facebook and the third most Twitter users in the world, this is second nature, to say the least. We call it “reverberation”- the impact Millennials can have on brands through communication with their extended peer groups in real time and below, you will find several key insights from our global study that illustrate the degree to our generation is increasingly creating and being effected by it. Continue reading “8095 Report: Reverberation Is Online, Offline And Increasingly Mobile” »
This post is written by Arathi Menon, Senior Account Executive for Edelman in Bangalore, Millennial and part of the Edelman 8095 global liaison network.
A few weeks ago, I interviewed Sushmita, a 26-year-old working professional here in Bangalore. When I asked her how she defines “a brand,” she said, “A good brand is one that reads my mind- one that talks to me personally, caters to my likes and dislikes. A bad brand is here today, gone tomorrow.” When I asked her what advice she would share with companies who want to reach her and her friends, she said, “If you’re as good as you claim, we will buy your brand. You don’t have to bend over backwards trying to sell it.” Taking this a bit further, a Millennial in the States told us, “Focus on making an excellent product. If you do so then all of your marketing will be true… and most of the marketing will be done by us.” Continue reading “8095 Report: For Millennials, Taking Action is a Core Value” »
A staggering 1.7 billion people in the world today are aged between 15 and 30 years of age. This generation encompasses the ‘largest, most diverse, educated and influential shoppers on the planet.’ Yet, when you think about the generation born between 1980 and 1995, we call them “8095-ers”, it often seems that marketers and communication professionals define Millennial as a homogenous ‘youth/student’ group rather than exploring their diversity. Continue reading “8095 Report: A Generation Centered On Action & Reverberation About, And With, Brands” »
This post is written by Vincent Lee, Manager for Edelman Beijing, Millennial and part of the Edelman 8095 global liaison network.
As Christina mentioned in her introductory post on our Edelman 8095 study, our Edelman and StrategyOne team found that globally, brands are a form of self expression for most Millennials. In fact, brand preference is the number one identifier that they’re willing to share online, according to our study. Not only is it their top identifier, we found that Millennials are overwhelmingly brand loyal and expect brands to play an important role in their lives- to help them learn about new trends, achieve their personal goals and will likely switch brands if those brands help them in other areas of their lives. Below are some of the findings that I found interesting from our study and particularly as a Millennial living in China. Continue reading “8095 Report: For Millennials, Brand Preference is a form of Self Expression” »
This post is written by Amanda Mooney, Account Supervisor, Strategy, for Edelman Digital in Chicago, Millennial and co-lead for Edelman 8095.
According to a recent Kaiser Foundation study, teens today grow up spending 7.5 hours per day creating and consuming media and, according to Mintel, that average jumps to more than 13 hours per day for 25-30 year olds. The average person in my generation now spends more time creating and consuming media than most of our parents spend in their fulltime jobs. Consider the adage that it takes 10,000 hours to master a craft and we can “master” media and communications in a matter of a few years. We reach for our laptops in the middle of the night, for our mobile first thing when we wake up in the morning and we’re constantly seeking out second, third, fourth, fifth opinions on everything from life decisions to the most basic, everyday purchase decisions. In fact, 75% of global Millennials in our study said that they are never disconnected for more than an hour a day and one in seven Indian Millennials said that at no point are they disconnected during the course of their day. To assume that one ad, on one broadcast medium is enough to influence us, is ludicrous these days. We are subjected to such a massive flow of information and each piece of information, from every source, has the power to shape or entirely shift our perception of a brand or product. Continue reading “8095 Report: For Millennials, Information Is A Key To Influence” »
Mini has always been known for their small compact automobiles but now they have turned the tables and ventured into the world of scooters. The Mini Scooter E was unveiled yesterday. The electric scooter was designed by BMW director of design Adrian Van Hooydonk and will make its debut at the end of the month. The scooter charges through a plug-in system and features a docking station for smartphones which also serves as the key to start the engine. Special software on the device then acts as a GPS system for the scooter and also notifies users when other mini scooter riders are nearby. 3 models of the scooter e will be released with the other two to be seen at the upcoming Paris Auto Show.
There are certain subject lines that jump out in your inbox, one that reads “Captain Planet turns 20 and get own holiday” will surely take you down memory lane to when you were a trouble making child watching cartoons and breaking all the toys your parents spent their hard dollars on purchasing for you.
If you’re like me, some weird interest goes off in your brain to hear that the world’s first and only eco-superhero is turning 20 years old this month, and is getting a holiday to celebrate. The Captain Planet Foundation, an organization dedicated to educating youth about the environment, has declared September 15, 2010 “National Captain Planet Day.” To mark the occasion, a group of adult “Planeteers” have created the website Captain Planet @ 20. Continue reading “Captain Planet Turns 20Yrs Old” »
On Oct. 4, 2010, in recognition of World Habitat Day, Habitat for Humanity will raise awareness of the need for improved shelter and highlight Habitat’s priorities: the worldwide connection between human health and housing, and, in the United States, neighborhood revitalization. These themes echo the United Nations’ chosen theme for 2010 for events in the host city of Shanghai, China and the rest of the world: “Better City, Better Life.”
Every week, more than a million people are born in, or move to, cities in the developing world. As a result, the urban population of developing countries will double from 2 billion to 4 billion in the next 30 years. (Kissick, et al: 2006)
By the year 2030, an additional 3 billion people, about 40 percent of the world’s population, will need access to housing. This translates into a demand for 96,150 new affordable units every day and 4,000 every hour.
“This can be yours,” the black-and-white newspaper advertisement promised above an image of a tree-lined ranch home in Pontchartrain Park. It was the 1950s in segregated New Orleans, Louisiana, and the promise of a slice of suburbia for black Americans lured hundreds to the new community. That included Meldon and Audrey Woods, who purchased a two-story home in 1957. Fifty years later, they were forced to evacuate their home as Hurricane Katrina bore down on New Orleans. Continue reading “New Orleans suburb rises from Katrina’s shadow” »
