Hellz is proud to present our new Spring Collection, “Obsessed with You,” a collection photographed by Brooke Nipar and modeled by Xian, that reflects an obscure view of modern fashion and the obsession that it becomes. A minimal color story reflects the theme of obsession with the main focus on the unique and simplistic details of each silhouette.  The Killa, in particular, is a cowl neck tunic given a hint of seductiveness through the use of a subtle zipper detail at the back of the dress.  An exciting new take on the traditional blazer is Coat Tailz,  which features a circle cut and a unique draped back.

With this new and daring collection, Hellz continues to cross boundaries with well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession. “Obsessed With You” will be available at such retailers as Oak NYC, Nasty Gal, and Revolve Clothing. View the rest of the collection after the jump (more…)

SUPER, by RETROSUPERFUTURE ignited the phenomenon of acetate sunglasses. They are made in multiple color graduations, which has generated a big trend starting in 2007. For the Spring 2010, SUPER introduces the Lucia. The Lucia is a sunglass designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giottoesque round lens. This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity. Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness. View more images of Lucia after the jump. (more…)

Mishka presents its new lookbook for Spring 2010, “Trailblazing Through the City With Just a Pipe and a Guide”, once again shot by Marley Kate. ‘Mishka’s spring collection fondly remembers the days of being a defiant teenager, generations notwithstanding. We drudged up the nostalgia of being a snot-nosed-stubborn-badass that has been a hallmark trait of teenagers. So we dusted off our yearbooks, our parent’s yearbooks and even our grandparent’s yearbooks to find all the inspiration we needed for the spring collection. (more…)

Two brands that we pay very close attention too decided to come together and create a love child in the form of sunglasses. Mosley Tribes collaborated HELLZ to create the Chambers in two Limited Edition custom colorways: black with red interior and grey gradient lenses and vintage tortoise with jade green interior and spice brown gradient lenses. A gold metal plaque inside the frame and a cracked bottle metal plaque at the end of left temple denote the collaboration. (more…)

This spring season, Mario Testino brings us an elegant Claudia Schiffer. The collection is the main focus of this elegant, luxury setting where Claudia is completely devoted to shoes. The shoes might be the stars of the show, but the brand’s timelessly elegant scarves and handbags feature too. This is the farewell line of designer Cristina Ortiz, who created these flowy, sophisticated garments before leaving the brand. Some of them, such as the crocodile and python jacquard skirts, were inspired by Africa. (more…)

Married to the Mob presents their 2010 Spring collection.

For spring this year, we wanted to embody the urban Lolita: a sweet and sexy manipulating man-eater, who writes her crushes name all over the bathroom wall in her moms Chanel lipstick. Piggy tails, drug dreams, and crushed hopes of romantic love galore.

Casual staples such as denim and tees are seen paired up with 1-piece jumpsuits and more eclectic pieces with colorful prints. Available now at MOB shop. (more…)

Photo by Thomas Giddings

Alexa Chung is known for being a model, TV host, photographer and now she can add fashion designer to the list. She’s is partnering with Madewell, the heritage denim label that’s part of J.Crew Group, to create an exclusive collection-her first-ever collaboration with any label-due to debut fall 2010. Chung will translate her widely admired aesthetic and irreverently sexy tomboy look to this limited-edition Alexa Chung for Madewell collection, which will include covetable jeans and a tightly-edited group of key pieces to wear with them. The collection will be sold through madewell1937.com - which will also be launching ecommerce this spring - and in Madewell stores nationwide. Chung will also be the creative muse and face of the collection for a planned fall ad campaign.

Hellz is proud to present it’s “Kills For Thrills” capsule collection available on the online shop. Bringing such surprises as the Hellz x Reebok collaboration, the online shop specializes in bringing the fashionable consumer unique, personalized items in a limited amount of quantity, perfect for those seeking the unusual and rare Hellz pieces. Sprung by high demand, the infamous ‘Minnie Mouse’ shirt will once again be available, featuring the graphic that was distinguished by Miss Lawn herself. Along with Minnie Mouse t-shirt, Hellz is excited to introduce it’s exclusive sleek wrist clutch, as well as the Hellz “Gun It” canvas hand bag, mostly desirable for accessorizing your holiday attire with.

Referencing back to the idea that Kills For Thrills is in fact, a limited capsule collection, the online shop will only be open to shoppers for 48 hours. With that said, there is much emphasis on the fact that once these items are sold out, they are completely gone for good.

Amongst Friends Spring 2010 Collection

By Tyler Durden

Amongst Friends presents its 2010 spring collection lookbook. The brand has grown season-to-season with a strong presentation of its 2010 spring collection courtesy of 13thWitness. The collection includes some well-tailored jackets together with other noteworthy pieces in the form of a few different henley shirts.  Staff favorites include: the Ardsley “LS” Button Down, the “Educate” Henley Sweatshirt, and the “Bellport” Hooded Deck Jacket.

View more of Amongst Friends Spring 2010 Collection

Calvin Klein White Label Spring 2010 Collection

By Tyler Durden

Calvin Klein’s White Label presents its Spring 2010 collection. Amongst a mostly muted lineup, the collection is another refreshing look into the Spring season with classic, simple looks and splashes of seasonal colors.

“It’s crisp, fresh and simple — it all started with denim and is going back to American sportswear,” said creative director Kevin Carrigan. “Back to Calvin,” with simplicity and utility. While much of the sportswear incorporated a vivid color palette, chambray and indigo denim, the jeanswear comprised a pale acid wash, a bleached look and white. Even in the accessories collection, which includes canvas sneakers and boat shoes, the emphasis was on refined casualwear.

View more of Calvin Klein White Label Spring 2010 Collection

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Shot by well-known photographer David “Shadi” Perez, Married to the Mob presents its latest seasonal lineup. Focused on the Holiday season, the collection boasts a good amount of cold weather apparel, including various jackets, knits, denim, and leggings along with accessories from the womens streetwear label. Holiday 2009 should soon be available through the Married to the Mob online store. (more…)