As a lover of all things creative, fashion and art, there are very few brands that spark my attention (no offense to those) but over the last year or so, there has been a footwear brand that kept me intrigued from launch, and that brand is Android Homme. There’s a huge difference between a ‘fashion line’ and a ‘fashion brand’. A brand embodies a deeper manifesto far more than what they produce. Android Homme is a true brand of footwear and soon to be accessories for the creatives that push the envelope above and beyond the norm. Directed and edited by Javier Laval and the Lookbook shot by photographer Sarah McColgan, Android Homme celebrates the release of five new styles and the launch of accessories for Android Homme’s Spring 2010 season.
“Shapes and symbols have been a method of communicating and comprehending the unknown since the beginning of time. Android Homme brings you a brand video that utilizes some basic symbols and shapes to outline the process of reprogramming. This piece, directed by Javier Laval, is intended to stimulate and trigger memories from our ancient past to our near and distant future.”
Check our the preview of the Android Homme Spring 2010 Collection after the jump (more…)
As the Summer slowly sneaks its head out and tease us, we all are beginning to look for footwear to restock our closets with. One brand that I’m looking into is Native. Inspired by the classic casual shoe silhouettes, but made with the lightest and most comfortable material available. Native shoes are made from 100% EVA, an environmentally amphibious material that allows each pair to be ultra-comfortable and all-terrain. This unique material molds to your feet, is antimicrobial and odor-resistant: a perfect combination of tech, comfort and utility. Perfect for you folks with funky feet! (more…)
Released from the PF Flyers archive of 1943, the Rambler Hi and Lo stays true to its originality. Its bold sport details of high-visibility hash mark foxing and pronounced diamond toe bumper are balanced with vintage style of two-tone stitching, fine weave 9 oz. canvas, striated toecap and inner webbing stripe. In addition, the Rambler includes a special removable Posture Foundation sole insert that makes this classic shoe extra comfortable. The insert has an antimicrobial moisture wicking wedge, new EVA molded wedge, and a gel-injected heel for increased cushioning and comfort. (more…)
Celebrating their tenth season, Pointerdelivers their Spring/Summer Collection ready for you to take those romantic walks with your significant other across park. The existing line still remains, with washed out stripes and pastel checks taking a role for the season. The SS2010 collection comes with ten new arrivals. The Alice, an elegant boatshoe; the Emily, a desert boot; the Heidi, a t-bar buckled plimsoll; the Kim, a floral bound slip-on; the Hutio, a ankle boot crown, while the Oxford takes the best dressed category. (more…)
The New Balance 365 project is a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”. Beginning today, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com and via the New Balance 365 iPhone alarm clock app for consumers to view, ponder, and engage with the New Balance brand each and every day of 2010.
The project was designed to revolutionize the way New Balance connects with the consumer and creates a new method of communication with the brand’s audience. Over the course of eight days, the first 88 (of 365) films were shot in Stockholm and were directed by multi-talented Swedish film director Jesper Koothoofd. New Balance 365 website moves away from the typical transactional model to one where the brand creates fresh daily content and utilities that become a part of people’s everyday lives-thus giving people a reason to interact with the brand daily. (more…)
A shoe with a clean, traditional silhouette is on the top of the Spring must-have list for most men this year. Here to swoop in and fill the void is Clae with their Spring ‘10 collection. Accompanying the core classics from past seasons, such as the Russell, Romare, and McQueen, Clae gives us three new models, the Bruce, Ellington, and Zissou. The Bruce gets it inspiration from legendary martial artist Bruce Lee with its simplistic, contemporary take on the Chinese slipper. Designed in the mold of classic boat shoe, the Zissou favors the nonchalant and eclectic personality of Steve Zissou of The Life Aquatic. The Ellington rounds out the new releases with being the slimmest silhouette we’ve seen form Clae. This functional shoe can be worn with a pair of khakis for a casual look as well as pants for a more formal, put together look. Vegans around the country will also be happy being that a number of shoes come in hemp. (more…)
After the successful launch of the Propulsion II as part of the Holiday 2009 collection, the Propulsion II Spring 2010 today releases in a new colorway, Zinc Metal. The sneaker is offered in a limited run of 200 pairs featuring full grain leather, pigskin lining, an embossed single strap and waxed laces, available here. View more images after the jump. (more…)
Birthed from the same fashion womb as Generic Man, Generic Surplus is set to drop some more heat this SS ‘10 season. Keeping with an overall sleek and easy silhouette from past seasons, Generic Surplus will give us an array of nautical inspired themes. From boat shoes, canvas chukkas, the collection boasts many bold colors to choose from. If you’re looking to break necks while still keeping it simple this spring, Generic Surplus is definitely for you. (more…)
Today marks the official launch of newest shoe collection from Ateliers Arthur. “Ateliers Arthur shoes reflect our passion for design, innovation, and versatility. We only have one rule: designing shoes that will enhance your lifestyle. We invite you to explore our Fall 2010 Collection.” TheWe will be debuting the collection at Capsule next week.
First from the collection comes the Ourasi Model. The materials used are premium calfskin leather from the flank, which according to the designer is the best you can get without switching to alligator, croc, or eel. The contrast material is throughout the shoe is pigskin suede. These retail at $160 dollars and the unique styling of the buckle and double sided opening on the upper allows the shoes to be worn in 5 different ways. (more…)
Just in time for Mardi Gras and to celebrate the New Orleans Saints’ Super Bowl win, New Balance introduce their Mardi Gras collection which features their classic 525 for men and 460 for women silhouettes.
Remaining true to the comfort and light-weight design specific to New Balance, the 525 and 460 silhouettes offer detailed design and accents especially for Mardi Gras. With a fleur de lis symbol on the tongue label and heel tab and a festive gender-specific mask image on the shoe insert, the sneakers radiate the excitement of Mardi Gras. Each pair showcases three beads on the shoelaces to represent the tradition of Mardi Gras throws. (more…)
