W Hotels of New York in collaboration with UK based underground music site Boiler Room present, Do Not Disturb, an innovative series of unique live online music broadcasts from each hotel’s E-WOW suite. The third and final event in the series which kicked off in London and continued in Paris took place in the newly renovated W Times Square EWOW Suite. The event featured performances and back-to-back DJ Sets by Cam’ron, Solange, Kenny Dope, Brenmar B2B MikeQ, Pete Rock, Ryan Hemsworth & A$AP DJ’s. Each Do Not Disturb event draws inspiration from legendary hotel after-parties of the past and gives music fans globally an opportunity to experience these intimate hotel moments first-hand.
It goes without saying that the Margarita is one of the most popular cocktails in the world and that’s for two reason: how easy it is to make and how easy it is give you the buzz you’re looking for. There’s no better time of the year to announce and celebrate the warmer days to come than during Cinco de Mayo and what’s the drink of choice that day? You damn right, a Margarita!
Be the person who take the party to the next level with Patrón Citrónge – a pure and natural Mexican orange liqueur made from premium oranges. It’s clear, bright color, and aroma of fresh, sweet and bitter oranges will make everyone drinking sigh in joy as they lift their glasses to their mouths.
Try out this recipe and own the moment!
Patrón Perfect Margarita
Ingredients:
1.5 oz. Patrón Reposado tequila
0.5 oz. Patrón Citrónge orange liqueur
2.0 oz. Sweet and Sour mix
Juice from 1/2 orange
Juice from 1/2 lime
Lime for garnish
Geoff McFetridge is at it again in his latest art project with Bushmills Irish Whiskey. The Los Angeles based graphic designer and visual artist created a whiskey decanter inspired by the original shape of a Bushmills Irish Whiskey bottle, hand blown by design firm Esque Studio. McFetridge established a name for himself by creating the title sequences for The Virgin Suicides and Where The Wild Things Are. He was also part of the Beautiful Losers Exhibition, and makes solo exhibitions from Los Angeles, Berlin, Paris, London, the Netherlands and Japan.
McFetridge has created an edition of 75 decanters exclusively for Bushmills Irish Whiskey’s ‘Since Way Back’ program. These limited-edition decanters are available to purchase now via Esque Studio’s online store for $600 and fans feeling lucky can also enter to win their own here.
Absinthe, often referred to as the “Green Fairy”, has been influencing artists since its introduction in the market at the beginning of the 19thcentury. Gildas Loaëc and Masaya Kuroki, co-founders of fashion and record label Maison Kitsuné, dreamt years ago of designing a capsule collection inspired by the imaginary world of Absinthe. When Pernod Absinthe, creator of the first-ever commercially sold Absinthe in 1805 approached Maison Kitsuné, their idea turned into reality. The resulting capsule collection will be unveiled this fall along with the launch of a limited-edition bottle. Pernod Absinthe will release 1,805 bottles to celebrate the brand’s launch year.
The artwork, created by Maison Kitsuné for the capsule collection will be unveiled on September 7th in New York for the launch of Mercedes Benz Fashion Week. The collection, as well as the limited-edition bottles, will be unveiled at colette during Paris Fashion Week, and then be available for purchase exclusively at the famous concept store on Rue St Honoré. Other initiatives – short film, original music and print visuals – created by Maison Kitsuné, will be released online and within independent movie theaters. In addition, “Pernod Absinthe by Maison Kitsuné” events will take place in Paris, New York, and London in partnership with Le Baron.
David Lynch and Dom Pérignon feted the global debut of their limited edition collaboration with a private celebration curated by the world renowned film-maker/artist which included a performance by The Kills and concluded with a DJ set by Diplo.
Highlighting the night was the reveal of the Dom Pérignon Vintages 2003 and Rosé 2000, by David Lynch, including two limited edition Jeroboams, especially created by David Lynch for the event, and signed by him on the spot. The party culminated with a private concert by The Kills, who flew in from London for the occasion, and a DJ set by Diplo.
Iceland’s only distillery can be found in Borgarnes, a small village steeped in Viking history where Reyka is hand crafted and filtered through ancient lava rocks and made from the Icelandic spring water, Reyka captures a clean taste with a crisp, smooth finish.
Bitter Reyka
- Reyka Vodka
- Any Flavored Bitters
- Pour Reyka on the rocks with 2-3 drops of bitters
Read from Reyka’s master distiller Kristmar Ólafsson on how the vodka is made:
“Through its labyrinth of copper pipes, we distill a grain spirit made from the finest wheat and barley, then filter it through lava rocks to imbue a distinctive flavor. As the distillate starts to flow from the still, it’s my skill to know when to capture its heart – the purest part of the vodka – and ensure the heads and tails, which are just not good enough, never make it into the bottle.
The final stage is adding Icelandic water to bring our vodka down to 80 proof. Our water comes from the Grabok Spring, which runs through a 4,000 year old lava field. It’s purer than bottled water and you can drink it directly from the source.”
Heineken is inviting aspiring designers to design a concept nightclub for the brand that will be unveiled during Milan Design Week in April 2012. To enter, designers living in or near New York, Milan, Tokyo or Sao Paolo must go to a Facebook Page, and submit a design portfolio or video by August 14th.
Heineken will then select 80 designers to attend a design scouting night at one of the four cities listed, and on September 7, 20 finalists to work in groups, working with experts such as Heineken’s head of global design Mark van Iterson and visiting various nightclubs for inspiration. The final designs will be selected in October.
Who doesn’t love tequila?… and who doesn’t like trying new tequila?
Develop by tequila master Carlos Camarena and visionary French spirits producer, Jean Sebastian Robiquet, Excellia Tequila introduces a new production process that is a marriage of traditional French and Mexican spirit making techniques. Made from the Blue Agave from the highlands of Jalisco, Mexico and is then aged in Sauternes Wine Casks & Grand Cru Cognac barrels. Like a fine Cognac, the aged spirits are then blended by a Master Blender to create perfectly balanced Blanco, Reposado and Anejo expressions.
The end result is an fine Tequila, rich with a flavor from the French wine casks and cognac barrels. Tequila experts have been playing with the idea of elevating the Tequila ageing process for some time, however Excellia is the very first product of its kind.
With one of boxing’s biggest nights coming this weekend, 1800 Tequila was kind enough to introduce two new cocktails to keep your boxing party entertained from all angles.
Mayweather’s Drop Shot
¾ oz. 1800® Silver Tequila
¼ oz. Triple Sec
Rim shot glass with salt, add tequila and triple sec
Chase with a lime wedge
Margarito’s Master
1 oz. 1800® Silver Tequila
1 oz. light beer
1 oz. lemon-lime soda
1 oz. frozen limeade concentrate
Shake well until limeade dissolves completely, add ice and garnish with a lime wedge
Just as we’re getting a bit of summer heat here and there, it’s time to start mentally planning all your BBQ’s and trips to the beach. It would be a lie if we said we don’t drink alcoholic beverages at these gatherings, so why be the person that brings the usual drinks? Try on your hands on this new drink from 1800 Tequila, the 1800 Ultimate Pomegranate Ready-to-Drink Margarita. Created with 100% Agave 1800 Silver Tequila and blended with the flavor of pomegranate and Persian lime extract. The 1800 Ultimate RTD Margarita is one of the fastest growing ready-to-drink brands on the market, and is one of the few 100% agave tequila-based RTD’s on the market. 1800® Silver Tequila is already present in the 19.9 proof mix, taking away the hassle of measuring and mixing, and making the ease of portability and clean up the perfect choice for partygoers this season.
“The original 1800 Ultimate Margarita Ready-to-Drink has been hugely popular with our consumers, and we are excited to expand the brand with the inclusion of the new pomegranate flavor,” said Elwyn Gladstone, VP of Marketing for Proximo. “Our collection of quality spirits is ever-growing, and we are pleased to offer our loyal customers this new flavor just in time for summer.” The 1800® Ultimate Pomegranate Ready-to-Drink Margarita will be available in 1.75 ml bottles for $19.99.
