After using the original logo for 29 years MTV has slightly change its logo by cropping the original one. According to an MTV Press Release from last week: “The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.”
MTV has updated its iconic logo. Largely forgoing the network’s music heritage, the new three-dimensional design instead showcases MTV’s reality-TV talent, such as the casts of “Jersey Shore,” “The Buried Life” and “Teen Mom.”
Heading into fourth-quarter 2009, MTV was in the midst of a multi-year ratings and revenue decline, with third-quarter ratings alone down about 5% from the year prior, enough to rank the network No. 24 in total viewers during prime-time and 26 during total day. The network hadn’t had an up year in ratings since 2005, the last year groundbreaking shows such as “The Osbournes” and “Newlyweds: Nick & Jessica” were on the air.
Founder Erik Brunetti of FUCT has taken the cinematic world and meshed it in a whole series of short films. Always having a vivid and strong approach to his graphical work, we’re excited to see the remaining parts of the series. Part 1’s “The Doctrine” will be presented on FUCT.com.
“For 2010 I will begin presenting a trilogy of FUCT commercials, the next logical step, given the fact that I reference much from cinema pop culture. I feel this is a major push in the right direction for my brand within our industry, as we have the ability to do anything with the digital tools available to us.
My decision to take our home page one step farther, (i.e. actually making my own films, as opposed to showing films I reference) came via the Internet / hypesites, after reading about lesser, younger companies, as well as over paid art directors complaining about how ” it’s all been done, where can we go from here, streetwear is dead…etc.” I find those statements and sentiments defeatist. The sky is the limit as to what can be achieved.”
The Eurobike IF Gold Award winner, the Dahon los XL is an urban folding bike which the jury described as the “perfect example of a stylish, functionally designed folding bike that meets the demands of urban mobility and flexibility.” Not only is the los XL have the geometry, riding position and handling characteristics of a full-sized bicycle, but it also comes equipped with an integrated phone/GPS charger, integrated air pump and Valo lighting. The perfect fit for urban riders who want a full-size bike but also need the convenience of a compact fold.
“The Ios is a complete rethink about the needs of urban cyclists,” states Joakim Uimonen, Dahon Product Design Manager. “We threw out the constraints of standard bicycle frames and components, completely re-designing them where necessary. We came up with some radically new innovations that we feel are very important for the urban bike category.”
German-made, Danish-designed VELORBIS bicycles exude luxury and elegance and are strategically manufactured to resist the tough Scandinavian winters thanks to zinc plated mudguards, rust protected steel frames, and stainless steel bolts. Premium components including Brooks leather saddles, grips, and mud flaps fuse together to make VELORBIS a real eye-catcher. You’ll definitely get pulled over for your digits with this one! (more…)
INSA and ROUSSEAU introduce their lounge chair to the follow-up on their bubble chair of last year. Rousseau created a set of loungers inspired by automotive engineering and science fiction, shown in three different finishes. One chrome painted, one in two tone custom leather upholstery. The chair’s design and aesthetics are vintage INSA with the colorful and striking pink color that has marked so many different platforms in the past. For more information on the chair, head over to ROUSSEAU.co.uk.
Accessories brand JAM HOME MADE & ready made have taken an ecological stance as they collaborate with “for more trees” on a collection of eco-friendly products. 5% of the sale of each item will go to benefit the preservation of Moa trees. The collection includes recycled materials including leathers and metals with the leathers tanned in a sustainable manner. The collection will be available through ISETAN in Tokyo. (more…)
Francesco Bertelli takes design with his bicycles very serious and won’t hesitate in letting you know what you will and will not find on his bikes; from no logos and stickers to including vintage crankets. For those same exact reasons is why we love so much the Bertelli Bicycles, there’s no need for the unnecessary when you just want to take a nice cruise around the neighborhood to your favorite breakfast bar.
Bertelli combines brand new parts with “new old stock” and vintage parts found at flea markets, old bikeshops, collectors and his suppliers which makes each bicycle unique. Every part is assembled by hand, finished and fine-tuned by Francesco. Talk about dedication to individuality!. (more…)
The PK Ripper Fixed Gear is the 3rd installment in a series of limited edition bike projects from DC and SE Racing. Within this run of 1,000 (in the US), The Standard has micro customized twenty of these PK Rippers to reflect the New York hotel’s signature black and gold style. Fifteen bikes will be available for complimentary use by The Standard New York hotel guests while five are available for purchase now at The Standard’s online shop for $1,250 USD. (more…)
Remember those drunk nights when either your phone or wallet got forgotten or lost after you and your friends partied the night away? NOPE, neither do we!!. case-mate creates this new iPhone case so that neither of them get separated and you don’t have to worry. Set to dazzle iPhone users with its mastery of form and function, the I.D. case is an impact-resistant, protective case with card-carrying functionality. Like a small wallet, the I.D. case has an ultra-slim and slip-proof slot on the back, to securely hold two credit-card size items — driver’s license, credit or debit card, metro card, key cards and business cards. (more…)
Kicking off Fall ‘09 in a proper fashion, the creative minds over at Nooka release this beautiful gem which happens to be the next generation of its V-series line: the Nooka ZEM. The Nooka ZEM line brings a new shapes to Nooka timepieces with a gem-cut case and mineral crystal. This gem shape gives form to “glam future”-the guiding term used to describe Nooka’s fragrance bottle. (more…)
