Honda’s ad already sparked mass conversation thanks to last Thursday’s teaser. The commercial, directed by Todd Phillips (Old School, The Hangover, Due Date, etc.), features Matthew Broderick playing himself in a grown-up version of his celebrated role as Ferris Bueller alongside the all-new 2012 CR-V. Using themes from the original film to bring Honda’s “Leap List” campaign to life, the spot is meant to reinforce how the CR-V helps consumers conquer their aspirations before life’s next big phase.
Think you’re a true fan of Ferris Bueller’s Day Off? There are over two dozen hidden references to the movie throughout the commercial. Some are obvious, some are VERY subtle. See how many you can find. #dayoff
To promote the BMW 1 Series in South Africa, digital agency iLogic projected an interactive racing game onto buildings and scaffolding’s in major cities over eight nights and let consumers take part in playing on the huge, 108 square meter screen. Promoters on the ground helped participants enter their Facebook details via a Galaxy Pad, used afterwards as a steering wheel to race with. Results were posted to the BMW1 Series fan page on Facebook, as well as the racer’s personal profile.
The Lexus LF-LC 2+2 hybrid sport coupe concept vehicle is displaying the combination of avant-garde beauty and advanced technology today at the Detroit Auto Show. Conceived by the company’s Calty design studio in Newport Beach, Calif. as a design exercise, the LF-LC envisions offering Advanced Lexus Hybrid Drive that delivers both driving performance and fuel efficiency. The exterior is highlighted by dynamic shapes, intriguing details and expansive use of glass while the interior features high technology set off by organic shapes and materials.
Mercedes-Benz USA announces today the 2012 Fashion Collaboration starring the new SL Roadster with Lara Stone in Calvin Klein Collection, captured by Alex Prager. The 2012 Mercedes-Benz Icons of Style images by Alex Prager can be described as:
A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.
The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by Frederico Fellini and David Lynch. Yet in her versions – heady with mystery, lust and desire – the woman is in control. Of her enigmatic images for the 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. “I constantly reference Fellini characters and Hitchcock as well,” said Prager.
The website will be in sync with an outdoor street painting in Shinjuku Station Square, Tokyo. A group of artists, the Rinpa Eshidan1, will start the painting at 10AM on November 20, and will gradually flesh it out over eight hours and six minutes. As the painters work, their piece will come to life in real-time as artwork on the website – highlighting the speed of the prototype car, which will premiere at the Tokyo Motor Show on December 3. The website, created by Deltro, will be online until November 26.
This limited-edition volume, showcases the 100 most exceptional cars of the twentieth century. Each luxury vehicle featured from a 1909 Blitzen Benz to a 1997 Porsche 993 Turbo S was chosen for its revolutionary design, magnificent lines, and head-turning capabilities. This Impossible Collection is presented on cotton paper in a beautiful black rubber presentation box with a cutout metal plate. Available here.
Volkswagen is going back in time with a ‘Back to the Future’ style disappearing act that takes the Golf GTI back to the 1970s. The online campaign by DDB UK, celebrating the 35th anniversary of the Golf GTI, kicks off with a viral film that opens at an event for the Golf GTI Edition 35, where a live audience is introduced to the new car and the Golf GTI’s engineers, before witnessing it vanish before their eyes as it travels back in time.
Viewers can then follow the journey of the Golf GTI via a series of videos on the Volkswagen UK Facebook page. The first video shows the time traveling car appear at Volkswagen’s German headquarters at Wolfsburg in 1976. The second shows where the car ends up.
At the LA auto show this November 18th through 27th, Chrysler will officially announce the US version of the ‘Abarth’, the performance model of the ‘Fiat 500′, set to be available beginning in February 2012. Already available in Europe, the car is modeled after Karl Abarth’s 1960′s racing vehicles, coined under the phrase ‘small but wicked’.
Complete automation and transformable interior furniture define the ‘Palazzo’, a bespoke mobile home by Vienna-based luxury vehicle manufacturers Marchi as part of the company’s ‘Elemment’ series. Measuring 38 feet long and 13.5 feet tall, each craft in the ‘Elemment’ series is based on the aerodynamic vehicle and trailer cab design proposed by German industrial designer Luigi Colani, helping them to attain a 20% increase in fuel efficiency. An automatically controlled gangway offers entrance to each vehicle.
Some would say Mercedes-Benz specialist Brabus has a fixation with building insanely fast cars… and they would be absolutely right! Now, five years after the unveiling of what was then billed as the fastest saloon in the world, the limited run Brabus Rocket based on the first generation of the Mercedes-Benz CLS, the German company returns to Frankfurt with a vengeance presenting a new preposterous proposal.
