PROJECT President Tommy Fazio

Now that New York Fashion Week and Valentine’s Day are over, folks in the men’s fashion industry are beginning to pack their bags and head to Vegas for MAGIC Market Week. PROJECT, the leading contemporary men’s and dual fashion marketplace, introduces PROJECT MVMNT and The TENTS, which will debut February 19, 2013.

With the growing prevalence of modern youth culture in the fashion industry, PROJECT MVMNT inspires innovation, supports commerce and curates resources for this developing genre. PROJECT MVMNT will unveil up-and-coming brands and designers bringing together key influencers within skate and street, to feature their fresh take on fashion. Clique, a segment of PROJECT MVMNT, will serve as a concept area with an ensemble of forward-thinking, progressive streetwear brands that are creating and forecasting trends in modern, inspiring ways.

PROJECT MVMNT Show Director Kenny Mac

PROJECT MVMNT will integrate initiatives to the show, such as STREET HEARTS, an area spotlighting leading female streetwear designers. This season, PROJECT MVMNT will feature Coco & Breezy, HLZ BLZ, Love+Made and Melody Ehsani. “PROJECT MVMNT is taking an entirely new approach to showcasing youth culture,” says Kenny Mac, Show Director. “By creating expertly merchandised segments we are supplying brands and buyers with an experience that’s ahead of the curve and filled with resources.”Brands featured in the launch of PROJECT MVMNT will include: En Noir, Supra, 10 Deep, Diamond Supply, Black Scale and Android Homme.

THE TENTS@ PROJECT will serve as a focused platform for designer and high-end contemporary men’s and dual-gender labels. Top tier names such as Billy Reid, Todd Snyder, and GANT Rugger will join this exclusive section that promises to transform any preconception of a tradeshow format. New brands to THE TENTS @PROJECT include: Michael Bastian, Bespoken, Todd Snyder + Champion, Edun, Robert Geller Seconds, Grayers, Ian Velardi, J. Lindeberg, Kent & Curwen, Raleigh Denim, and Jardine, amongst others.