Photo Credits: Edmyr Erok Barayang
Shellback Rum, a new premium rum, celebrated its launch at an exclusive party. The Shellback Rum Hut was worth experiencing during this year’s Official Closing Party for Social Media Week Los Angeles. Guests enjoyed a simulated boat race inspired by Shellback-sponsored ORACLE Team USA and had an opportunity to share their tales from the sea in a video confession booth. Partygoers had the opportunity to receive a co-branded “Shellbacker” boat shoe for participating in the experience, all while sampling mixologist-created Shellback Rum cocktails: Tiki Screwdriver and Stormy Seas.
