Heineken announced their partnership with menswear brand, Public School, for the “Heineken 100″ program—an influencer and celebrity seeding program that celebrates tastemakers. For the collaboration, Public School exclusively designed a camouflage duffle bag.
The limited-edition weekender duffle bag features a black and navy camouflage jacquard twill, leather accents, and black nylon straps that have been die-cut into the bag for maximum display of the intricately woven fabric. The duffle bag marks Heineken’s second recent partnership with Public School designers Dao-Yi Chow and Maxwell Osborne, who designed limited-edition t-shirts for Heineken’s 2012 Red Star Access program under their streetwear brand, Black Apple.
In its third year, the Heineken 100 influencer program identifies and celebrates tastemakers who represent Heineken’s “Man of the World” platform. Previous collaborative products for the program include: Aerial 7 headphones, Tsovet watches, Union LA t-shirts, Android Homme sneakers, New Era fitted caps, and tote bags designed by twin fashion duo Dee & Ricky.
