Coca-Cola has teamed up with BlankYou Very Much to have their logo re-envisioned by the BYVM community which consists of graphic designers, artists and fans. The winning design will receive $5,000 with their design then being incorporated into a limited edition tee-shirt sold exclusively on their site.
BYVM, an e-commerce and design platform created by Darren Romanelli, gives design enthusiasts the opportunity to re-interpret iconic brand logos and assets into fresh new concepts. Designs are submitted to BYVM, where the community will vote on the finalists. Once the finalists have been announced, they will be judged by a panel of some of the most influential fashion, design and street wear personalities including:
+Bobby Hundreds, Founder of The Hundreds
+Wendy Lam, Editor-in-Chief of Nitrolicious.com
+Jared Flint, Art Director for Gilt Groupe
+Michael Dupouy, founder of La MJC
+Darren Romanelli a.k.a. DRx
Design submissions will be accepted until 10.29, followed by community votes from 10.30 – 11.12. The judges will deliberate from 11.13 – 11.19 and announce the winner on 11.23!
