London 2012 official sportswear partner Adidas released a mock music video on Sunday, in keeping with the Olympics’ closing ceremony tribute to British music through the years. The video features members of Team Great Britian including track and field star Jessica Ennis and Sir Chris Hoy. It’s “directed” by David Beckham, with the British Olympians lip-synching Queen’s “Can’t Stop Me Now,” and features the Twitter hashtag #stagetaken — a reference to the brand’s “Take the Stage” campaign.
“Our presence in and around the Olympic Games was fantastic,” stated Herbert Hainer, CEO of the adidas Group, in a press release wrapping up the brand’s London 2012 efforts and results. “It translates into record Olympic merchandise sales and a record year for the adidas Group in the UK. This clearly sets the stage for us to achieve market leadership in the UK by 2015.”
An end-of-Games promotion from adidas invited fans to share their most “all-in” moment from the Games to win a pair of limited-edition London 2012 shoes from its Olympics customization studio as you can see below:
“Sailing Into History,” above: “Team GB have truly triumphed in home waters. To celebrate the most decorated sailors in the history of the games we’ve customized this red Hiking Sailing shoe to look like a Team GB boat. It’s another episode in a series of red performance shoes customized with moments from the games. All in. All 2012. You pick the moment, we customize, you win the shoes. Tell us your most ‘all in’ moment from the games to win a unique pair of 2012 footwear.”
“Thank You Volunteers!” above: “It’s not just the athletes doing amazing things in the games. To say thanks to all the people making the games happen we’ve customized a pair of red adiZero Cadence 2 shoes with pictures of real volunteers. It’s another episode in a series of red performance shoes customized with moments from the games. All in. All 2012. You pick the moment, we customize, you win the shoes. Tell us your most ‘all in’ moment from the games to win a unique pair of 2012 footwear.”
“Social Media Barricade,” above: “London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we’ve tech’d-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It’s the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012. You pick the moment, we customize, you win the shoes. Tell us your most ‘all in’ moment from the games to win a unique pair of 2012 footwear.”
via Brand Channel
