The company that first gave Sir Richard Branson the name and face that he’s known for today may soon be back on the auction block. Branson has expressed interest that he wouldn’t mind putting the business he sold back into his own pocket.

Universal Music Group is attempting to purchase EMI but it may be forced to ditch Virgin the process by regulators, according to the Guardian. Branson, meanwhile, has spoken with French entrepreneur Patrick Zelnik, a former Virgin exec, about buying Virgin together. Branson let it be known that he is ready to join the bid for Virgin Records if it is sold by Universal Music Group as a condition of the major label’s £1.2 billion acquisition of EMI Music.

”Richard Branson and Virgin have been assessing how to get back into recorded music business for many years,” said a spokesman for Virgin Group, according to the Guardian. “The potential disposal of Virgin Records by Universal Music offers a wonderful opportunity to recreate a dynamic independent label in the market.”

Branson started Virgin back in 1970 as a mail-order business targeting university students. Zelnik launched the brand in France in 1980 and owns another label called Naive.

“Any potential deal is subject to many things,” Zelnik told the Guardian. “First, is a merger going to go through, it might be blocked by the [European] commission? If it is not blocked I can confirm that one remedy is the disposal [by Universal] of some assets. Among them Virgin Records is on the list.”