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June 8, 2012

London 2012 Olympics Watch: 50 Days & 50 Ways to Connect

There are 50 days left until the Summer Olympics gets underway in London and organizers are promoting the fact with a hashtag on Twitter (#50DaystoGo) and a list of 50 ways for the public to engage with the Games.

When the party gets started in London, the Opening Ceremonies, which could be watched by about four billion people worldwide, will close out with the performance of man who has already touched more lives than that: Sir Paul McCartney. Who else could more perfectly represent England in probably its biggest PR move on the world stage?

Panasonic is looking to help people show their national spirit on social media. The company, which happens to be a partner for the Games, has developed a “Flag Tag” app that allows users to place a flag onto their social-media profile images. It’s face-painting without the muss.

Another nod to the ever-increasing strength of digital came in the announcement from the International Olympic Committee that it “will provide live coverage of the London Olympics to 64 countries in Asia and Africa on YouTube.” That means about 2,200 hours will be livestreamed via YouTube. Some of the countries that the content will be aimed at include Afghanistan, Pakistan, Thailand and Singapore in Asia as well as Angola, Ivory Coast, Ethiopia and Zambia in Africa.

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