At the E3 video-game conference this week a partnership with Nike and Microsoft was announced to get into the video-game business together.

“We’ve moved from being a product company to a services and product company,” commented Stefan Olander, Nike’s VP of digital sport. ”Nike+ Kinect Training’ gives everyone access to the same training we give professional athletes. It combines our unique understanding of the greatest athletes in the world with the amazing sensor technology of Kinect for Xbox 360.”

The new product, Nike+ Kinect Training, will hit store shelves before the 2012 holiday shopping season and will only be able to be played on Microsoft’s Xbox 360 Kinect. The new add-on, Bloomberg reports, will allow “users to receive feedback from on-screen personal trainers and have a workout designed for them.”

The game measures a user’s initial fitness and then continues to check in over time to what kind of progress is being made while also recommending different types of workouts based on results. (Looks like there is a new job market for fitness instructors.) According to Bloomberg, “Facebook will be integrated into the experience, enabling people to post results to the social network.”