Online Menswear Shop The Great Divide just shot a lookbook to accompany the tail end of the season. Entitled ‘The Watermelon Boy’, the lookbook highlights some of the key pieces from The Great Divide SS12 selection.
Never ones to shy away from a cheap trick, The Great Divide thought it’d be good to bring along their dog, Missy. Carers for all things canine will be sure to like the pup featured. Sunshine permeates the lookbook, with the focus being on shorts and breezy shirts. Of course some coats are included given that this is still Britain and every now and then it’s prone to a smattering of rain.

















