The Italian sneakers brand have announced the Olsen twins as their Stateside creative directors. Actresses, businesswomen and designers Mary-Kate and Ashley will be in charge of all the brand’s creative decisions and marketing, and will oversee the distribution of Superga sneakers in the U.S.
Since it was created in 1911, Superga has had its ups and downs in popularity. But the 2750 model continues to be a classic sneaker. The basic unisex shoe comes in colored canvas and a rubber sole. For the coming spring, Superga’s new creative directors will design a collection in collaboration with The Row, their own luxury fashion brand, using high-quality materials and sophisticated styles, just like they did recently with their Toms espadrilles…
