The creative minds behinds HELLZ introduce BOTB, a refined street wear brand for the young lady who is aging and who has traded her hoodies in for a statement making moto-jacket and killer shoes.
BOTB is a clash of two contrasting female embodiments, which come together for a melodic mix of chaos that presents the refined rebellette. Only a flurry of juxtapositions can define what BOTB is: strong yet feminine, aggressive yet gentle; it is a label for the woman who doesn’t live by a set state of mind – but by the whim of her motives. As an evolution of Lanie’s street-contemporary brand Hellz Bellz, the young designer reflects upon her tough-girl mold she has pieced together over the years, against a light-hearted approach to design inspired by current youth culture. It is the perfect translation of Lanie’s surroundings, and the starting foundation for the designers new path.
I just would love to know what song they are playing on the BOTB site.
[...] in August we told you about the newest concept from Lanie Alabanza-Barcena of Hellz Bellz, BOTB. BOTB is a is a clash of [...]