Coca-Cola Israel tapped agency Promarket to help erect a unique pop-up shop featuring products up-cycled from Coca-Cola bottles and cans, as part of the brand’s “Give it Back” campaign. The shop featured clothing, jewelry and other goods made from recycled Coke containers. Customers were also invited to bring in their used bottles and cans to trade in for the products sold in the store. The shop’s main objective is to educate the public about the benefits of recycling through upcycled design. Merchandise available for purchase includes shirts, hats, accessories, handbags and furniture – all made from recycled Coca-Cola bottles and cans. The store also features information stations and an exhibit of the artists who contributed to the limited-edition collection of design, furniture and fashion pieces.The store opened during the Passover holiday, which also happens to mark regeneration in Israeli society.
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