British men’s denim brand Natural Selection presents behind the scenes photos on their latest campaign and look book shoot for Spring Summer 2011. Having spent weeks scouting for the ideal location, the team went north, to find an immense timber yard in Yorkshire, with it’s endless trails of timber from old schools, railways & churches. Machell’s timber yard was a memory for the Natural Selection team from childhood. Revealing once more Natural Selection’s obsession with the heritage of denim and it’s industrial past, the new campaign stays true to their principals and in this behind the scenes preview, offers their growing fans a hint of new washes, ‘Pirate’& ‘Wave’ to come from Spring Summer 11.
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