London-based footwear brand SWEAR offers up a series of lookbook style images for the brand’s latest campaign. Featured amongst the looks are several new styles set to make their debut later this month, all following a classic menswear aesthetic while incorporating a bit of London “cool”.
SWEAR’s original DEAN design, a pointed shoe with distinctive rubber sole, featuring the iconic James Dean “Rebel Without a Cause” graphic outsole, marked the brand’s now instantly recognisable SWEAR ‘look’.
Keeping with the best channels of distribution the brand is able to be stocked at the hi-end level of the influential independents as well as in the established multiples and dedicated shoe stores, by implementation of segmentation. Renowned stockists for SWEAR in 2010 include Le Bon Marche, Harvey Nichols, Dmop, IT, Doshaburi, Kitchener, Bernies, American Rag, Opening Ceremony, Ultraviolet, Day & Night, Tsum, just to name a few of the destination-store ilk you will be able to find SWEAR in.
SWEAR is distributed in all key markets: UK, Japan, France, Germany, Italy, Spain, Scandinavia, Benelux, Hong Kong, Russia and other countries. Look for these mid-August via select SWEAR stockists, with further information on the line available here.
