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August 9, 2010

PSFK presents Future of Health Report

After publishing their retail analysis last month, PSFK now releases its latest ‘Future Of’ report featuring trends and concepts that live at the intersection of health and technology.

In the first half of the Future of Health Report, PSFK provides an analysis of the trends impacting healthcare around the world. They explore this future from the perspective of organizations, patients, healthcare providers and communities. They also highlight how technology and access to information play a vital role in the ways that people understand, manage and receive care.  The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe.

In the second half of the report, PSFK features concepts generated by the world’s leading advertising and design agencies in reaction to trends found within the Future of Health report.  The parameters for the solutions were set by UNICEF, and were imagined with emerging countries in mind.  Specifically, UNICEF identified the key challenges faced by community health workers around the world. The concepts were developed by their partners at: Bettie McGuinness Bungay New York, Weiden + Kennedy New York, Zemoga, Cunning, Great Works, Night Agency, Studio 1Thousand & Flamingo International, Story Worldwide, Tokyo Coyote, Lorenzo Marini & Associates New York and People, Ideas, & Culture.

To view and request a download of the report, please visit: www.psfk.com/future-of-health

posted by: Limité Staff
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