One thing we pride ourselves on with music is being able to introduce you to musicians to pay close attention. I grab my crotch and say we’ve introduced you to artist like Theophilus London, Mike Posner and Kid Cudi. I can put the gloves on and pull our the analytics to prove it. So the next artist that we’re putting you onto that will be serious name to know is iFFY. Coming out of East Harlem, iFFY makes it a priority for you to believe and feel each of his words as it blares through your speakers or headphones. As a new member of this sorta “feel-good” music coming out, he manages to tailor a sound that he can claim his own.

iFFY’s love for music began with his brother’s nineties rock collection, decorated by the likes of Nirvana and the Red Hot Chili Peppers. It wasn’t until moving from his birthplace of Miami to New York City as an 11 year-old that he was introduced to hip hop, when a classmate lent him the Bad Boy compilation album, “No Way Out.” Almost overnight, he became an instant hip hop head, delving into the music of Cam’ron, Eminem, Jay-Z, Nas and Rakim. As a teen, he started writing and brought his talents to the ring, battle rapping and developing a reputation for poignant punch lines and clever wordplay.

Now as iFFY begins to wholeheartedly pursue a career in music. The influences of rap gods, combined with his early love for rock and punk, are helping him develop a distinguished sound that brands him as one of a kind. His debut mixtape “Songs of Love & Madness” displays his versatility and limitless range. Whether he is spitting the rawness of “Feelin’ iFFY” or singing the upbeat yet somber tune of “Cast Away,” iFFY melodically captivates ears.

With more projects in the works, he will continue to offer listeners his heart in the form of music. In the process, he plans to further polish his sound and keep testing the boundaries of creative freedom.

I will easily conclude that iFFY is on ours list of Face to Watch in 2011.

Follow Iffy on Twitter.

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Download: Feeling iFFY Pt. 2 by iFFY