European denim brand Edwin releases this spring / summer 2011 lookbook, a peek into its plans for the new year. The ‘models’, Edwin guys’ friends and family, were photographed wearing the next spring collection in their natural habitat, allowing for a relaxed and casual lifestyle to come through. The photographs were not retouched, leaving the imperfections of life and dust present – a clear reference to the philosophy behind the brand’s core product – denim. The collection features extensive workwear influences with shirts, jeans, overalls, and other pieces that give off a functional yet stylish vibe.
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