The Levi’s brand continues in its tradition of bringing great jeans and great music together with today’s launch of “Levi’s Pioneer Sessions: The Revival Recordings” – a new and innovative campaign that champions musical artists who embody the pioneering spirit of the Levi’s brand. An original series of musical recordings by a diverse roster of talented musicians, “Levi’s Pioneer Sessions: The Revival Recordings” features remakes of hits from past decades inspired by renowned artists.
From now through the first of July, The “Levi’s® Pioneer Sessions: The Revival Recordings” series will feature the release of two singles each week by an exciting score of bands that includes:
ARTIST – SONG
Nas – “Hey Young World” by Slick Rick
The Swell Season – “Young Hearts Run Free” by Candi Staton
She & Him – “Fools Rush In” by Rick Nelson
Dirty Projectors – “I Dreamed I Saw St. Augustine” by Bob Dylan
Colbie – “Maria” by Blondie
The Shins – “Goodbye Girl” by Squeeze
Bomba Estereo – “Pump Up the Jam” by Technotronic
Jason Mraz - “Spirit in the Sky” by Norman Greenbaum
Raphael Saadiq – “It’s A Shame” by The Spinners
Passion Pit – “Tonight, Tonight” by Smashing Pumpkins
John Legend and the Roots – “Our Generation” by Ernie Hines
The Kills – “Pale Blue Eyes” by The Velvet Underground
Details regarding the remaining artists who are going to complete the current roster of releases will be announced in the weeks to come.
Download: The Kills Covering “Pale Blue Eyes” by The Velvet Underground
