One of the few lifestyle and culture magazines I respect and love (aside from the site your currently viewing) is The Fader. Nike Sportswear and The Fader collaborating on collecting music from around the world. Starting on June 1, 2010, and stretching over the next several weeks leading up to the World Cup, The Fader will give you new music from all over the world via continental mixtapes made by top selectors, limited edition screen-printed posters inspired by football’s global reach, and, best of all, a special documentary series filmed in South Africa by The FADER crew as football fans deluge the country. While there, Nike Sportswear and The FADER will present a live music event on June 16 at Nike’s brand new Football Training Center in Soweto, featuring artists from all over Africa, that will also be streamed live on nikesportswear.com and thefader.com/pitchperfect so that all those who couldn’t make it to South Africa can feel like they did.
