Love them or love to hate them, either way you love Nike.
Addressing investors earlier this month, Nike VP-Brand and Category Management Trevor Edwards declared that the marketer’s TV creative for June’s World Cup was “among the best we’ve ever done,” for their new campaign that indirectly promotes the upcoming World Cup.
Nike began making the Wieden & Kennedy, Amsterdam spot available today. The three-minute epic, dubbed “Write the Future,” was directed by Alejandro G. Inarritu (“21 Grams,” “Babel”) and stars soccer luminaries such as Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho, and also features cameos from the likes of Kobe Bryant, Roger Federer and Homer Simpson. The spot chronicles how individual moments in World Cup play can ripple globally.
Via AdAge
It’s awesome because the underlying principle applies to everything: “Be great & the world will change because of you”.