BMW announced that the 17th Art Car created by Jeff Koons will race at the 24 Hours of Le Mans in France, June 12-13, 2010. Koons’ canvas is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race. The concept car will be unveiled at the Centre Pompidou in Paris on June 1, 2010.
As part of his creative process, the artist collected images of race cars and graphics, vibrant colors and speed. He layered them into a digital collage depicting his sources of inspiration. The resulting graphic conceived by Koons – evocative of power, motion and light and rendered in the artist’s signature saturated hues on a black ground set against the car’s silver interior – will impart a dynamic appearance to the race car even when it’s standing still.
“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”
Koons was joined at the press conference by President of the Centre Pompidou Alain Seban, BMW of North America President Jim O’Donnell, BMW Motorsport Director Mario Theissen, and BMW Le Mans driver Andy Priaulx of Great Britain.
“This is a momentum building year for us that speaks to the essence of the brand and the latest chapter of the BMW Art Car program is certainly part of this,” said O’Donnell. “It’s an absolute delight for all of us to be working with Jeff on this program that is part of the fabric of BMW.”
