The John Varvatos Eyewear Fall 2010 collection delivers distinctive design, and classic style with a signature edge. Always moving forward, but never abandoning its rock’n’roll roots; this collection is a perfect balance of luxury and casual. The collection features vintage inspired silhouettes, and impeccable details, in a range of subtle colors. Comfort and fit are integral to the design of John Varvatos Eyewear, with newly engineered concealed spring hinges that allow for flexibility and strength. The look of the line is masculine and versatile, while always maintaining a high standard of functionality and excellence.

The Sun Eyewear Collection embodies Varvatos’ signature classic/modern style, and incorporates innovate textures and finishes. Sandblasting is used on acetate frames for a matte finish, and filigree laser engraving creates extra detail from the top down. The four iconic hallmarks are highlighted on the inside of the temple as well as on the temple tip. The John Varvatos logo appears in silver on the inner temple with a discreet double “V” logo on the lens.

The Optical Eyewear Collection has something for every man, in shapes that look as natural in the office as they do after-hours, with frames in classic metal or trendy matte black zyl. Quality is a priority for the Varvatos Collection, and therefore the frames are hand made in Japan, with CR-39 lenses, giving them a high abrasion resistance with superior optics. The gradient colors and subdued style of the collection make it not about who, but what you are wearing.