Realize. Redefine. Reboot. Reprogram.

As a lover of all things creative, fashion and art, there are very few brands that spark my attention (no offense to those) but over the last year or so, there has been a footwear brand that kept me intrigued from launch, and that brand is Android Homme. There’s a huge difference between a ‘fashion line’ and a ‘fashion brand’. A brand embodies a deeper manifesto far more than what they produce. Android Homme is a true brand of footwear and soon to be accessories for the creatives that push the envelope above and beyond the norm. Directed and edited by Javier Laval and the Lookbook shot by photographer Sarah McColgan, Android Homme celebrates the release of five new styles and the launch of accessories for Android Homme’s Spring 2010 season.

“Shapes and symbols have been a method of communicating and comprehending the unknown since the beginning of time. Android Homme brings you a brand video that utilizes some basic symbols and shapes to outline the process of reprogramming. This piece, directed by Javier Laval, is intended to stimulate and trigger memories from our ancient past to our near and distant future.”

Check our the preview of the Android Homme Spring 2010 Collection after the jump