Russia is fast becoming a top country for fashion brands, and Tsum is the essential multi-brand store. Tsum was established in 1857, the store brings together the world’s top fashion brands such as Tom Ford, Miu Miu, Dolce & Gabbana and many more. Here’s their Spring/Summer 2010 ad campaign. Mathias Lauridsen and Malgosia Bella are the stars of this classic style photo-shoot inspired by voyeurism and multiple screens, a technique previously used by brands like Dolce & Gabbana, to present styles by the top fashion brands located in their store. Photographed by American photographer Mark Sagal, a regular collaborator with Vogue and the New York Times.
