You’ve seen the HP commercial, and listened to the voices of Kenna, Lupe and Alexandra Cousteau talk about their climb on Mt. Kilimanjaro… but honestly I don’t feel like a 30 sec spot sends the complete message its intended on. Along with the aforementioned three, comes Summit on The Summit, an initiative started by by Kenna which now includes Emile Hirsch, Jessica Biel, Lupe Fiasco, Isabel Lucas, Santigold as well as many of the world’s brightest minds and major cultural influencers.

The mission behind this climb is to raise awareness of the global clean water crisis that plagues not just third-world countries but the water stream right here in America. The climb began yesterday, January 7th, after it’s announcement in September 2009 the project begun raising awareness and funds on www.summitonthesummit.com for The Children’s Safe Drinking Water Program, United Nations High Commissioner for Refugees (UNHCR), and Water For People’s Playpump Technology. All funds raised by SUMMIT ON THE SUMMIT: Kilimanjaro will be managed and distributed through the United Nations Foundation, the project’s charitable advisors.

This mission is close to Kenna for his vision behind it stems from his drive to create a greater good for our youth and has a personal meaning as his father was deeply affected by water-borne illness as a child in Ethiopia as his father’s own brother had passed away from the illness’ as well.

All of the SUMMIT ON THE SUMMIT: Kilimanjaro participants have been in intense physical training to prepare for the seven day, fifty mile experience to the highest freestanding mountain in the world. The climbers will discuss the issue of water alongside educators who are leaders at the forefront of global issues. As a team they will be learning of solutions to the problem, discussing how to improve social awareness and embracing the idea that they are now the example for showing ways to take action and give back to those with little or nothing.

Supporters will have an opportunity to follow the action as it is happening and interact with the climbers through the Summit on the Summit: Kilimanjaro website (www.summitonthesummit.com ) with additional communication through Facebook, Myspace and Twitter. Visitors can also get a behind-the-scenes look at the preparation and training that went into the climb from a series of web videos, keep track of climbers’ progress on the mountain with the help of GPS trackers, plus stay informed and interact throughout the climb.  From the mountain, the team will be communicating with blogging, status updating, uploading photos and videos from Mt. Kilimanjaro with fans at www.summitonthesummit.com. Those who wish to contribute to the cause may sponsor a foot on the site or purchase products with proceeds going towards the cause.