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January 29, 2010

Bentley’s Aero-Ace Project

david-seesing-bentley-aero-project

Sam Livingston, senior tutor in vehicle design at the Royal College of Art recently stated ‘We are seeing a return to the prominence of aerodynamics, and the aerodynamic look, to both deliver and visually convey efficiency.” This was the initiative behind Aero-Ace, a collaborative design project, just completed with Bentley – the objective being to explore a new aerodynamic design direction for the luxury marque. Second year RCA students were asked to identify a new vehicle direction for Bentley that would appeal to the ecologically conscious consumer.

Aided by specialist EXA evaluation software PowerFlow, their two-dimensional design proposals for a conceptual coupé needed to embrace aerodynamics in order to both reduce energy consumption and form part of a future Bentley design aesthetic. The 11 participating students came up with very different proposals, with aero performance results ranging from CD 0.167 to 0.35. Livingstone notes: ‘There are no two that are thematically similar despite all being large Bentley coupés.’ The degree to which aerodynamics plays a role depends on the marque, although Livingston has noticed a growing trend in considering aero performance at the early stages of design.

The winner will be announced on 4 February and will spend six months working at Bentley.

View the rest of the proposals after the jump

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bentley-aero-project-1

bentley-aero-project-2

bentley-aero-project-3

bentley-aero-project-4

Via Wallpaper

posted by: Limité Staff
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