Photo by Thomas Giddings
Alexa Chung is known for being a model, TV host, photographer and now she can add fashion designer to the list. She’s is partnering with Madewell, the heritage denim label that’s part of J.Crew Group, to create an exclusive collection-her first-ever collaboration with any label-due to debut fall 2010. Chung will translate her widely admired aesthetic and irreverently sexy tomboy look to this limited-edition Alexa Chung for Madewell collection, which will include covetable jeans and a tightly-edited group of key pieces to wear with them. The collection will be sold through madewell1937.com – which will also be launching ecommerce this spring – and in Madewell stores nationwide. Chung will also be the creative muse and face of the collection for a planned fall ad campaign.
