The dapper gents of Street Etiquette have announced their latest project ‘Genesis of Style’. The project will focus on the issue of style through the eyes of people who’ve embodied their definition of style. They teamed up with Photographer/Videographer TONE and Alejandro Perez and who brought their vision to life and displayed the integrity and character of all those individuals involved.

Michael Andrew, a good friend of ours residing in Harlem by way of Austin, Texas, goes into detail on what the word ’style’ means to him. What I most admire about the video is that he gives his definition of style effortlessly, as if we rehearsed previously. The internet is one of the most powerful engines ever created giving us the ability to link to individuals all around the world simply because we posses  something in relation.  The fact that in the early stages large companies chose to ignore the might and impressionable power of the web displays why many of them are now looking for  ways to get inside a loop that, at this point, is almost closed.

Look for the full project to drop in the first week of January.