Alot of us are afraid to grow up but it ends up being something that we all have to do at some point in our journey in this thing called life. After 20 years as one of the most prominent streetwear brands, Freshjive is denouncing it’s name and branding beginning in the new year. They’ve taken full creative advantage of the versatility of debranding and have reintroduced the line combining a mix of classic and contemporary styling, with a strong focus on garment design. The t-shirt line has taken a surrealist angle, while still expressing our particular take on culture and the world at large. Offered below is a small preview into the new Freshjive for Fall 2010.
Via Hypebeast
