The PuraVida launch party at Duravit NYC
Through its continued collaborations with internationally renowned designers, Duravit has remained at the pulse of innovative design for over 20 years. The company’s latest collection, PuraVida, exemplifies just that – it is their second collaboration with award-winning Phoenix Design, created in cooperation with Hansgrohe.
PuraVida brings poetic purity and clarity of form to the bathroom, fusing minimalism and elegance to create a sleek, yet gentle, flowing and graceful look. According to Tom Schönherr of Phoenix Design, “Everything about this range is completely subtle, nothing is excessive, nothing is pretentious.” In designing PuraVida, Schönherr and partner Andreas Haug sought to modify pure geometry in order to create a sense of soft movement. To that they added emotion, based on Schönherr’s sense that, “In the future, there will be a need for a new form, for new emotion. Everything will become more joyful and more lively.”
By using the strength of emotion as the platform for their design, Schönherr and Haug created an entirely new, boundless and feminine look for the bathroom: soft, pure, natural forms that embody sleek timelessness.
