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November 10, 2009

Burberry: Art of The Trench

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The trenchcoat is the staple item of the Burberry fashion house. It draws no surprise that they wish to pay tribute to it with a entire website, www.artofthetrench.com, featuring photography starting with images of Scott Schuman of The Satorialist and you.

The trenchcoat was introduced to the masses at the beginning of the 20th century, providing an alternative to the classic military coats worn by the English and French armies. It was lighter and more practical, and it became an icon of fashion during the 40’s, thanks to actors like Humphrey Bogart and Peter Sellers.

Now, Burberry have invited prestigious photographers to capture their vision of the legendary trenchcoat. And to inaugurate the website, The Sartorialist has taken some great photos of people wearing the classic piece.

The idea of the site is that everyone can upload a photo of themselves wearing a Burberry trenchcoat, to create an interesting international collage. They want to combine the brand’s heritage with the contemporary international vision of the garment, which has been reinterpreted countless times by creative director Christopher Bailey.

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posted by: Tyler Durden
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labels: Fashion

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