The Limited returns to New York City after 10 years, by introducing a new genre of pop up store. An innovative, interactive concept with live window installations and daily in-store experiences will allow consumers to engage with every aspect of the brand. Drawing upon its history and The Limited brand’s vision to dress modern women for their personal success, this store will introduce the new fall collection and laud the return of the iconic Forenza collection. This temporary boutique experience will herald the new direction for The Limited. The Limited Pop Up Store will also be the home to the national book launch of “Girl on Top,” by Nicole Williams.











