Kia got together with a group of talented people to celebrate Music, Design, Film, and the Entrepreneur Spirit and they call it The Soul Collective. Jeff Staple is one of the creative minds involved with the project and designed the ‘Rain Camo’ which will be on display during a ten-city tour. The ‘Rain Camo’ is designed on a silver body. The concept is a digital military camo used in rainy conditions. A disruptive pattern that really plays tricks on the eyes whether driven through sun or rain. The rain camo pattern is also embedded with Staple branding.
Each tour stop features 4 days of free music from bands including MGMT, The Walkmen, Santigold, The Clipse, Against Me!, Major Lazer, Silversun Pickups and more, plus DJs. In addition, the tour stops feature Staple’s car on display, the opportunity to view all the content being created by the Collective members, and the chance to test drive the Kia Soul.
