Diesel Farm, Renzo Rosso’s estate located in the green Marostica hills near his hometown Bassano (Venice, Italy), will open its doors to the web to sell its limited edition products online. With just one click you will have the opportunity to purchase rare and valuable specialities of the sunny and airy climate of Diesel Farm vineyards and olive groves, which previously have been distributed exclusively among a selection of the top restaurants and retailers.

Renzo Rosso comments: “I’m really proud of the wine we produce: it is conceived in a high level selected and limited production, not sold through the normal distributing channels but only in a few top restaurants around the world. Today, thanks to the e-commerce site, Diesel Farm distinguishing wines and olive oil are available to all of Diesel’s fans and gourmet passionates who want to personalize their special occasions and dinners with an additional Diesel lifestyle element.”

The online store is able to ship products to customers worldwide thanks to a centralized logistical operation. One day for shipments in Italy, two days for the Europe and three days for the Americas, the Far East and Australia.

The store stocks all the Diesel Farm specialities: Rosso di Rosso, Bianco di Rosso and Nero di Rosso wines, and olive oil.

The Farm production is eco-friendly and developed in the respect of combining tradition and expertise with originality and innovation. 10,000 wine bottles along side 4,000 organic olive oil cruets in special packaging are now available to be purchased online. Customers have the opportunity to customize the wine label with a personalized message or the recipient’s name through the new website. Each bottled item is numbered by hand in Bordolese-style bottles and is sold at the same prices offered off-line to retailers and selected restaurants: the range of the wines prices is roughly from $150 for Bianco di Rosso to $210 for Rosso di Rosso and the organic olive oil is available at $150 after exchange.

More information here.