Toyota first announced the iQ at the Frankfurt Auto show in 2007. Sales recently started in Europe this year – in order to promote the car Toyota contracted Happiness Brussels, a Belgian ad agency.
The agency contracted several amazing programmers, film makers & type designers who converged to create the iQ font. The font was created by tracking a real iQ’s skid marks using cameras & computing. Check out the video, below:
The result:
[...] watch the video [...]
Pingback by cool way to design a font « subtexture — July 27, 2009 @ 10:09 am
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